Notes on building on the internet.
Thoughts on web performance, paid ads, SEO, and the tools we reach for when shipping client work.
AI lead generation for local businesses: the practical playbook
How local service SMBs capture and qualify leads 24/7 with AI receptionists, chatbots, and enriched outreach. Tools, workflows, and real 2026 costs.
Read article →AI for local SEO: ranking on Google Maps in 2026
How local businesses use AI to rank on Google Maps, optimise their Google Business Profile, and win 'near me' searches. Concrete tactics, not generic tips.
Read article →AI chatbots for small local businesses: 24/7 lead capture
How service SMBs deploy an AI chatbot that qualifies leads, books appointments, and handles FAQs overnight. Tools, setup, and what we would avoid.
Read article →Automate your local business with AI: admin and follow-ups
Three concrete workflows to automate appointment reminders, review requests, and customer follow-ups with AI. Tools, setup, and 2026 costs.
Read article →Why static sites still win in 2026
SSG has quietly become the fastest, cheapest, and most reliable way to ship a marketing site. Here is why we build this way for every client.
Read article →A playbook for Meta Ads targeting B2B services
B2B on Meta used to be a joke. With Advantage+ and signal-rich creative, it is now one of the cheapest ways to book qualified calls.
Read article →AEO: optimizing for ChatGPT and Perplexity citations
Answer Engine Optimization is the new SEO. Here is how we structure content so AI assistants cite you instead of your competitor.
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